Rolex Awards for Enterprise has again featured the work of LPP founder Dr Ilse Köhler-Rollefson.

The Rolex Awards website describes how Ilse is campaigning to conserve livestock breeds, and the rights of livestock keepers to control their animal genetic resources.

Rolex quotes Ilse as saying that "if companies are allowed to control animal genetics... the result could be just a few varieties of livestock... being raised worldwide, instead of a huge range of varieties adapted to their environments and to the economic needs of those who raise them."

"The only way to preserve them is to enable livestock-keepers to generate income, so that their way of life continues,” Ilse explains. “For the camels in Rajasthan, we have developed niche products, like camel milk ice cream, which is proving a success. We can thus help the herders and the camels to survive."

Ilse was named an Associate Laureate by Rolex Awards for Enterprise in 2002.